Gravure printing (also known as rotogravure printing or roto printing) is a widely used printing process for high-quality and high-volume packaging, including flexible plastic pouches. It is ideal for detailed, continuous patterns and vivid colors, making it popular for food packaging, liquid pouches, and other flexible materials.
Advantages of Gravure Printing
High-Quality Prints
Produces sharp, detailed designs with consistent color density and vibrancy
Durability
Gravure inks are long-lasting and resistant to abrasion, making them suitable for flexible packaging that undergoes handling and transportation.
Efficient for Large Runs
Cost-effective for high-volume production due to economies of scale
Wide Material Compatibility
Works on various substrates, including PET, BOPP, PE, and laminated films. Max 1.3m wide printing
Complex Designs Max 11C
Handles intricate patterns, gradients, and continuous tone images seamlessly. It could be printing max 11 colors
Cheap Cost
Gravure printing is more cost-effective than digital printing, cuz it is high-speed printing and lower-cost ink than digital
Suitable for High-Volume Production
Cost-Effective for Large Runs: While the setup costs are high, the per-unit cost decreases significantly with large production volumes.
High Speed: Gravure presses can run at high speeds, ensuring efficient output for bulk orders.
Superior Print Quality
High Precision and Detail: Produces crisp, sharp, and highly detailed images and text, making it ideal for intricate designs and complex artwork.
Vibrant Colors: Achieves consistent and rich color density, even for large solid areas or gradients.
Photorealistic Output: Handles continuous tone images exceptionally well.
Longevity of Prints
Prints are highly resistant to fading, chemicals, and physical abrasion, ensuring the packaging looks great even after transportation and storage